Our Story

Willow was born after a cross country move landed owner, Kelly, and her family in the coolest little city in the Midwest. With a thriving downtown, a bit of west coast soul was exactly what La Crosse needed.

A lifelong love of fashion

Willow Boutique is located on Pearl Street in the historic downtown core of La Crosse, WI and offers a variety of clothes and accessories for the modern, fashion loving, stylish woman. Willow carries chic pieces that feature a mix of well-known labels with unique new lines as well as hand crafted jewelry from independent designers all over the country. Each piece is hand selected by the owner to ensure that it represents the classic, yet edgy style that encompasses the Willow girl.

Your clothes should make you feel good and you should want to wear everything in your closet. The shop is stocked with the clothes we love and we know you’ll love them too.

Making a passion a business

When you love what you do, it’s not really work. So cliché but so true. We love our job – so it makes it easy. We spend countless hours finding the best brands of clothes to stock. Well made, versatile, classic with a little edge – that’s the Willow girl.

Come see us in our brick and mortar location at 309 Pearl Street in downtown La Crosse, Wisconsin – or shop online with us – either way, we’re happy you’re here.


Ready to find your style?


We don't bite.


Sunday -Monday: Closed
Tuesday-Saturday: 10am-5pm

Excluding holiday hours.