Our Story

Willow is a dream come true for owner, Ashley, who loves to help women find their style. With a thriving downtown, a bit of west coast soul was exactly what La Crosse needed.


A lifelong love of fashion

Willow Boutique is located on Pearl Street in the historic downtown of La Crosse, WI, and offers a variety of clothes and accessories for the modern, fashion-loving, stylish woman. Willow carries chic pieces that feature a mix of well-known labels with unique new lines as well as handcrafted jewelry from independent designers all over the country. Each piece is hand-selected by the owner to ensure that it represents the classic, yet edgy style that encompasses the Willow girl.

Your clothes should make you feel good and you should want to wear everything in your closet. The shop is stocked with the clothes we love and we know you’ll love them too.

Making a passion a business

When you love what you do, it’s not really work. So cliché but so true. We love our job – so it makes it easy. We spend countless hours finding the best brands of clothes to stock. Well made, versatile, classic with a little edge – that’s the Willow girl.

Come see us in our brick and mortar location at 309 Pearl Street in downtown La Crosse, Wisconsin.


Women's Boutique Clothing Store in La Crosse, WI

Ready to find your style?


We don't bite.


Sunday-Monday: 11:00 a.m. – 3:00 p.m.

Tuesday-Friday: 10:00 a.m. – 5:00 p.m.

Saturday: 10:00 a.m. – 4:00 p.m.