Curated, thoughtful,

women’s clothing.

A Dose of Personaity

You’ll find Ashley and crew approachable, refreshingly honest and happy to help.


Every item is hand-picked, some only one per size and available only while they last in store.

The Right Fit

We'll help you find your style, one that fits your personality and your body.

Subtle Trends

A focus on classics and subtle trends so that you have wearable fashionable clothing.

Women's Boutique Clothing Store

The look you want for your lifestyle

“It doesn’t matter what height, size, age, shape or interests you have, there is clothing that will make you feel confident. We built our store purposely small, hand-selected the items you’ll see, and hired fashionable and friendly folks to help you end up with the right clothing for your lifestyle.

~ Ashley Dzurko  /  Owner  /  Read Our Story

Inspiration Gallery

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Women's Boutique Clothing Store in La Crosse, WI

Get the latest #ootd inspiration.


“Stopped in and the owner was so attentive and friendly. I bought a dress, wore it out later that night and got so many compliments. Can't wait to get back in there!”

Shannon Bartsch SchaweLa Crosse, WI

“I love fashion, but as a mom to two energetic littles, I need function in my outfits these days! Willow gets it - they help me find super cute items that fit me well, look perfectly on-trend and are easy to wear. ”

Melissa ChelfLa Crosse, WI

“Every time I have gone in shopping I have bought something! I love the styles and the brands that these ladies have chosen. So happy to have a great option for shopping in La Crosse. Always love walking in and chatting with the ladies while they help me shop!”

Kaley Turnroth JacobsonLa Crosse, WI

“Love this store! Amazing products and amazing people who work there. I love the one on one service. I've received compliments on everything I've purchased. Highly recommend to anyone!”

Alethia Williquette-KenworthyLa Crosse, WI

Ready to find your style?


We don't bite.


Sunday-Monday: 11:00 a.m. – 3:00 p.m.

Tuesday-Friday: 10:00 a.m. – 5:00 p.m.

Saturday: 10:00 a.m. – 4:00 p.m.